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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Adding Up Basic Maths

Quite enjoyed Khoi’s candid & transparent review of how well Basic Maths has sold thus far, as there is not a lot of this type of data going around.

I also particularly liked his opinion on this:

But themes don’t move that strongly, or at least this one doesn’t, and it’s the long tail where the numbers really add up.

I’m a firm believer in the long tail and having 60+ themes on WooThemes now is really enforcing that believe in the long tail (and hopefully a tipping point somewhere in the future).

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