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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Advertising No-No

I had to have a bit of a LOL at this, because let’s face it: the only startups that seem to be featured and hyped these days, are those that have millions of users or are running their way through some significant chunks of VC funding.

Where are the days where we celebrate the real successes? We need to support & celebrate those startups that have added value and done that in a sustainable way; not the startups that make a bunch of noise and then quietly cower into the corner when the shit hits the fan.

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