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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Freemium Backlash

I fully understand the negativity though, because not many people have been able to make this model work for them. It is high-risk (due to the volumes needed to make it work) and it is thus an extremely tricky model to execute properly.

Personally, I’m just glad my business doesn’t rely on a freemium model

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