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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Startup Names

Thomas’ views seem to be similar to those of 37Signals with which I disagreed about recently. So whilst I can again see value in this argument, I still maintain that a shitty name will get you nowhere in terms of branding and / or marketing; so it is still important to pay attention to picking a proper name.

Sure - perfect names don’t exist, but great & shitty names definitely do exist.

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