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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Doing Good is Good Business

I felt so inspired by this post and specifically loved this bit:

These business models will leverage the passion of individuals, create networks and build communities. They’ll provide ways for people to connect, to build, to contribute, to give. They’ll let employees be people. They’ll build products with a purpose. They’ll build companies with a purpose, with a mission that is understood, supported and created by their employees, customers and fans.

Taylor Davidson, Doing Good is Good Business.

Being a bit of a business models junkie, I think Taylor raises quite a few good questions here. A few of the things, that I think needs some urgent attention (from the world’s leading thinkers on business):

  1. Old metrics are just old. Things change and it doesn’t help to teach students old metrics just for the sake of it anymore.
  2. Markets are agile and metrics need to be flexible enough to allow them to adapt at the appropriate pace.
  3. Find a way the quantify “social good”.

So whilst there may be more questions than answers at the moment, this is a great read and should be on top of your “to read”-list this week.

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