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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Why the fascination with $1bn businesses?

I’ve been listening to many business people of late and I’m astounded that there is this obsession to great massive businesses that are worth multiple billion dollars.

I don’t know about you, but even though I’m a firm believer in capitalism, as well as being a very ambitious individual; I harbour no dream to build a bloated business that requires me to do more chaos management than strategizing (and all the other fun stuff related to running your own business).

Taylor Davdison sums this up beautifully:

But should the goal really be bigger businesses? Are bigger businesses necessarily better businesses? Shouldn’t the goal be better businesses? And where are the metrics to measure that?

I’d also like to add that businesses should be about solving problems, having fun & being passionate about the things you do. If it’s not all that, it doesn’t matter how big your company is or even less or much it is worth.

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