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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Platforms are for Suckers

Great article from Mr Spencer Fry and one with which I greatly agree.

The only proviso being that I’ve helped build a very successful business (WooThemes) on another platform (WordPress being the primary one), so I won’t be hypocritical.

I’m less concerned about the risks involved with the platform changing things, but I do agree that this is a frustrating relationship as you are never fully in control. But building on a platform also means you already have an established target market.

So I guess you need to pick your battles, right?

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