After reading this article about Airbnb’s success, there was one bit from the article that really got me thinking:
“…a company that creates immensely more value than it extracts from customers…”
Reading & re-reading that phrase really got me thinking about how other business models work in terms of the margin between value created & value extracted.
I’ve not read Tony Hsieh’s Delivery Happiness yet either, but I kinda suspect that it’s gonna come down to the same principle: create & offer more value than you are necessarily being paid.
This doesn’t mean you should cut profit margins or stop earning a profit all-together, but you should consider adding non-financial value to whatever it is you are offering clients. So how can you do that in your business?