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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Giving

I’ve often wondered whether anyone else considered why I would be involved with a charity such as The Rockstar Foundation, as perhaps the business / entrepreneur persona versus the charitable / giving persona weren’t as obviously aligned. So I figured that I’d share a few reasons for my (personal) involvement in the Foundation…

  1. I have an absolute passion for kids and helping out kids that are talented, are willing to work extremely hard & as a result have the ability to become the leaders & game-changers of tomorrow.
  2. Every time I get to see Mariana & Okuhle (this doesn’t happen often), my faith & investment in the Foundation gets confirmed. I love these two, amazing girls to bits and since joining the Foundation they’ve done incredible work.
  3. South Africa is an amazing place, but the country needs every little bit of help it can get to eradicate the not-so-great things. I believe that education is a great way of enabling a better future for all South Africans, which is why we are targeting such talented girls to be history makers going forward.
  4. I’ve been incredibly blessed as an entrepreneur & as an individual. I have so many great things going for me in my life (on all levels) and the Foundation is a way of giving back and saying thanks for all the privileges that I have been allowed thus far.
  5. I also share the exact same passion, ambition & drive for the Foundation as I do with my business ventures. For me, the Foundation also represents a challenge & a massive learning curve; both which I love embracing as I continue to evolve & develop as an individual & entrepreneur.

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