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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Ignore The Competition

I always keep tabs on what the “competition” is doing, as I need to make sure that my business innovate & grow in the right direction. So me keeping tabs here is more a way of watching out for potential trends that may develop and if takes a competitor to make me aware of that, then so be it.

Beyond that, I’m generally pretty keen to simply ignore the competition altogether.

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