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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Entrepreneurship & Making Money

Reading through Ben's post, from which I've extracted the above quote, I found myself nodding in agreement to most of what he said. The quote above made me stop reading though and I found myself unsure of whether I actually believed that.

Why did I consider myself an entrepreneur? Did I start a business to make money?

Regardless of my definition of success, I'd have to agree with that; I definitely didn't start a business not to make money. I know that I've never been able to motivate myself with the potential lure of money and that's not why I come to work every morning. But it would be an outright lie if I said I didn't believe that I would profit financially from starting my own business.

I think this borders on my opinion that the execution of any ideas includes the actual monetization thereof. I would definitely consider myself a failure had a I started a business - even if it was for non-financial reasons - and then I failed to profit from it.

More importantly though, I believe I'm an entrepreneur because I want to be involved with building sustainable businesses. There's obviously an element of "money" involved in that and to be sustainable one needs to be profitable, but the initial aim of creating a sustainable business versus making money sits more comfortably with me.

And once you have created something sustainable, the other "nice things" that Ben mentions (having fun, changing the world, disrupting an industry, creating jobs) comes into play: having a sustainable platform to explore, where money isn't the only consideration.

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