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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Kickstarting Your Blog

You have a blog and you are writing often. As a result, you think your writing is improving and you are producing good content. It's hard work, but you are happy that you are actually getting shit done.

But you are not seeing any traffic to your site / blog.

I hear this often from entrepreneurs / founders who have recently started blogging. They drank the Kool-Aid, started writing, but the reward or return just isn't there. So what now?

Here's a quick, actionable list of things you can do to kickstart traffic to your blog:

  1. Don't stop writing. Definitely not. Ever. Stick to the frequency you have at the moment and keep producing good content.

  2. Start building an e-mail list, which you can do with even the smallest amount of traffic. This is a great resource to get you started.

  3. Do a bit of linkbaiting. For example: Write something where you reference one of my posts and then @adii tweet me for feedback (or just to grab my attention). If it's good stuff, the person you are reaching out to, might just RT it or mention it, which exposes your content to a new audience.

  4. Try publishing your content on other platforms (like Medium.com) to drive some traffic back to your blog / site.

  5. Reach out to other bloggers and try guest posting on their blogs. Here's some great tips.

  6. Find relevant conversations (on other blogs or social media) & take part in those. Interact with like-minded people and enable them to get to know you.


Every entrepreneur / founder / blogger that preaches about writing or content marketing had an "unfair advantage" of sorts. That's just the reality. It's easier for me to gain traction and generate a return when I publish something here now, compared to the new-kid-on-the-block who doesn't yet have an audience.

But everyone has to start somewhere.

And remember that every overnight success took years of hard work to achieve.

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