You're reading the blog of

Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Selling Pickaxes During a Goldrush

Seems to tie in well with my own thinking of creating B2B-esque businesses.

Join 3,000+ rockstars who get my best content directly in their inbox: