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Adii Pienaar

Family man, seeker and learner. 3X Founder: Cogsy + Conversio (acq by Campaign Monitor) + WooCommerce (acq by Automattic). Ex-Rockstar.

Startup Growing "Pains"

When you’re within an ambitious startup, you want to tackle so many different things at the same time, but due to the size of your team it is simply not possible. This leaves you with two choices: 1) invest further and increase the size of your team; or 2) be content to prioritize everything you tackle.

The first option is generally too risky for me and the second is largely frustrating i.e. I’m between a rock & a hard place.

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