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Adii Pienaar

Family man, seeker and learner. 3X Founder: Cogsy + Conversio (acq by Campaign Monitor) + WooCommerce (acq by Automattic). Ex-Rockstar.

Idea: Build Campaign Monitor

I know this is something that many VC’s & startup founders have spoken about, but Campaign Monitor’s story again highlights that if you’re building something to solve a problem that you have, you are most likely also solving a problem that others may have.

WooThemes - for example - grew out of our frustration of managing multiple client design & development projects at the same time and we wanted to give ourselves an easier & more efficient way of earning a salary as web designers. Now, we see many designers & developers building their businesses using our themes for their client projects; so the process & theory of solving problems almost goes full circle.

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