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Adii Pienaar

Family man, seeker and learner. 3X Founder: Cogsy + Conversio (acq by Campaign Monitor) + WooCommerce (acq by Automattic). Ex-Rockstar.

Growing Within

This is how we’ve evolved & revolutionized the WooTeam, whilst all the time growing organically and growing from within our own company. In my opinion this definitely shows that it is even possible to bootstrap and grow your team organically; no expensive headhunting or massive teams needed.

This strategy also ties in nicely with WooThemes’ general strategy to bootstrapping the business to profitability.

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