This post reminded me of the aftermath we dealt with at WooThemes earlier this year when our servers got hacked and our business was almost destroyed. Whilst that was one of the most challenging situations I've ever had to deal with, I was absolutely astounded by the reaction we received from our community. Instead of complaining & criticising, they were totally understanding, supportive & loyal.
If isolated, the situation itself obviously would not have resulted in such a positive reaction, but instead it must've been things we did prior to that experience that caused our customers to be so fantastic. Money in the bank.
So in thinking about the various ways that we've put money in the bank with WooThemes, I'd like to highlight a few things we've done really well:
How are you putting money in the bank in your startup / company?