I stumbled onto PunchTab yesterday and was immediately intrigued by the product. So as an entrepreneur interested in learning as much as I can, it's an obvious decision to click through the blog where I find a cool-sounding article: "Hacking PR: How we got PunchTab on TechCrunch 3 times in 3 Months".
Having just now read through the article (good read with solid advice btw), I was reminded why I despise mainstream tech media (TechCrunch & the likes) so much. The author of the article basically suggests these 3 ways of getting onto TechCrunch (as this is what worked for PunchTab):
1. Founder of X starts Y. Even better if the band gets back together. (This doesn’t work if nobody ever cared about X.) 2. Y’s product can be used by bloggers. (Not a slam dunk for two reasons: you need to build a good product and the individual writer needs to see his way to becoming a user. There’s no cheating here, just good old value creation.) 3. Y raises money. (’nuff said.)These are the problems I have with each of these approaches:
This isn't sour grapes and most definitely isn't me having a shot at TechCrunch. Yet I don't find myself agreeing with most of the supposed news that is covered by mainstream tech media (and as a result I prefer not to read it). I instead use my carefully crafted Twitter followers and Hacker News to filter out the shitty content (read: fundraising stories).
Beyond that, I have loads of sympathy for those businesses that are trying their utmost to be covered by mainstream tech media. WooThemes has been covered by TC once, even though we are almost 4 years old, have a user base that exceeds 50k, have proven, sustainable revenues and are still growing really well. My advice would just be to focus on building your business and doing cool shit; if that means you get covered, then awesome for you. :)