Everyone knows WordPress and that it's kind of a big deal.
We know that it is a blogging platform turned fully fledged CMS. And we know that it powers almost 20% of the entire (indexed) web.
Beyond this - and even though WordPress-related businesses have never been sexy (in the mainstream sense of the word) - WordPress has created and monetized an incredible ecosystem around the platform. I'd estimate that WordPress-related products (including SaaS solutions) alone has created a $500m annual market at the very least. Add to that all of the consulting being done on WordPress and you're probably looking at a $2bn or $3bn market.
But as a startup entrepreneur, there's a completely different reason why WordPress matters to me today: it has become one of the best ways to launch any kind of startup.
Dharmesh Shah (Hubspot) published an article earlier this week about launching a startup with writing code. He says:
"To most of us, the WordPress brand connotes a free blog, or a simple way to create a content website for non-technical folks."
"But the true magic of WordPress is the ability to extend its functionality to create many kinds of web platforms - while keeping your hands (mostly) free of code."
WordPress and this mindset (of doing as little development as possible to validate a new idea) was a big part of how I (kick)started PublicBeta.
It's not sexy and it's not perfect, but using WordPress as the foundation of a MVP has loads of advantages. The availability of fantastic out-of-box solutions (many of which are free), expert skills and the fact that you can get a lot done with no to little code gives you a fantastic starting point for any new startup.
And in my mind, that's one of the main reasons why WordPress matters today.
If you have any experience in using WordPress as the foundation to build the MVP of your new startup, I'd love to hear from you! Drop me a mail.