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Adii Pienaar

Family man, seeker and learner. Revealing my inner-poet. 2X Founder: Conversio (acquired by Campaign Monitor) + WooCommerce (acquired by Automattic. Ex-Rockstar.

Getting Into Angel Investing

I've stated a couple of times in the last year that I'd love to get into the angel investment space and I'm proud to announce that we've (I'm doing this with my wife, Jeanne) made our first investment in Bella Vita Interiors.


What!? Yep, that's not an online or even a technology-related company; it's an interior decorating firm. :)

I figured that this investment both diversifies my current business interests and it gives Jeanne & myself to opportunity to learn a new industry and also expose ourselves to the offline business model. (Because life still goes on offline too.)

So I guess I'll be keeping you guys & girls up-to-date on our experiences in this regard and how that compares to my online adventures until now.

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