Hey friends -

I am a family man, seeker, learner and humanist.

I have founded 3 noteworthy companies (WooCommerce, Conversio and Cogsy), which led to 2.21 exits. I'm currently doing commerce things at Automattic.

For someone who doesn't love labels, I can also say that I'm a published author and ex-Rockstar. (I may or may not be on a comeback tour.)

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