I just had an epiphany of sorts…

With regards to the financials of your startup, there are only two things that really matters: money that comes into your company & the money that goes out. There’s no need to waste time & energy in an in-depth analysis of your finances (most of the time), as it is really simple to track these two metrics.**

So optimizing your company would mean that you spend as little money as possible to continue generating as much revenue as possible. Simple.

** I’m a fully qualified management accountant.