Haha, I had to laugh at this, but only because it’s both funny and true.

See, the world is only willing to reward innovation if they know about it and if they get a sense that the masses will do the same. People (in the context of society / groups) are on average followers and will only follow trends; so it’s incredibly hard to influence this behaviour in a group, which will in turn prompt them to “beat a path to your door”.