Life Profitability book

Being published in January 2021. Grab a sample chapter below so long.

In Life Profitability, Adii provides you with a new perspective for becoming self-aware, recognising your values, and understanding your impact. An enriched life and successful business are not mutually exclusive. In fact, this book will provide you with the first steps in building a business that is more sustainable with increased options for you, your employees, and your community. Learn how to give yourself some space, measure meaningful output, and live with intention so that you can maximise profit that truly counts.


We live in a world that idolizes the successful individual. But what do we really know about them, what makes them do the things they do, or whether those things are life profitable? Every week, I host a conversation with a fascinating individual who is manifesting their uniqueness in this world through the things they create (whether that is entrepreneurship, art, writing, poetry, music, or any other craft).

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What I didn't realise is how quickly homogeny compounds, unless of course there is a proactive and purposeful awareness of always creating or supporting the spaces for diverse individuals, voices and perspectives.


Just because we paid for something, does it mean we own it?

Intimate Assets

As much as we can study any subject extensively and do our 10 000 hours en route to mastery, it's a risky endeavour when we can't be intimate and comfortable with ourselves first.

Child's Pose

Growing up may just be the original hamster wheel.

Demons are vermin

As I reflect on my own entrepreneurial journey, I do wonder whether a greater acceptance of this vermin in my house, would've helped me navigate some of the challenges I faced easier and in a way that mentally, emotionally and physically cost me less.

Packing For The Journey

Entrepreneurship shouldn't feel like jumping off a cliff and learning to build a plane on the way down. This mindset and acceptance of the status quo just creates unnecessary stress and anxiety.

Return On Me (ROM)

As I come up to the 6th anniversary of me leaving Woo, I can unequivocally say that my Return On Me during this period of my life has been incredible.

Magical Expression

Finding one’s magic is sometimes like finding a needle in a haystack. Until you realise that all of it is you. And you are already magical.

Legacy and breadcrumbs

I write to leave breadcrumbs for my boys to retrace all the parts of me they perhaps never knew or saw or understood.