Failure is an option and a real risk. Failure and risk something entrepreneurs understand well and learn to manage. However, death isn’t an option, it’s an inevitability.
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What's Stopping You (From Building Your Business)?
Entrepreneurs are a different breed altogether. To some, it comes easier than others, but the above character traits can be learnt. It just requires a different way of thinking about taking a chance & executing on your vision/passion.
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Right Place, Right Time
As an entrepreneur, build your soft assets and continuously improve your skills; build a great team, build a great product, don't waste money and have reserve kitty in your bank account.
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Coping as an Entrepreneur
Many believe that running startups can drive people to experience intense ups and downs. While this is true, it’s often the other way around: People in the bipolar spectrum are attracted to entrepreneurship.
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Can You Deliver On Your Brand's Promises?
If someone heard that you were a great company to work with (and decides to use your product/service/app because of that) and they then experience the exact opposite, it's not only a neutral outcome. Instead, that customer has an exponentially bad experience.