Many believe that running startups can drive people to experience intense ups and downs. While this is true, it’s often the other way around: People in the bipolar spectrum are attracted to entrepreneurship.
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Can You Deliver On Your Brand's Promises?
If someone heard that you were a great company to work with (and decides to use your product/service/app because of that) and they then experience the exact opposite, it's not only a neutral outcome. Instead, that customer has an exponentially bad experience.
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Your Competitors Are Making It Easy For You
In an age, where every Tom, Dick & Harry is saying that their companies are offering their customers good service, I'm surprised to see customers with so many scars relating to previous experiences.
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Hiring Goes Both Ways
We've had the most success hiring individuals that would do everything in their power to be part of our team. On paper, these individuals probably won't be considered the best candidate, but in practice, they've exceeded all of our expectations.
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Firing Your Customers
Somewhere within a landscape of differing views on what constitutes good customer experiences, and how I/we should interact with customers, I've developed a tendency to fire customers when the situation requires it.