In business, you'll often find references to risk & reward and how those two things are intertwined: the greater the risk, the greater the (potential) reward.
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2 Things I Love
In the last year, I've been lucky to pinpoint my true passion in life (professionally at least): I love helping other entrepreneurs.
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Prioritization Optimization
The experience of how prioritization lead to immense benefits in my personal life prompted me to look at how we could implement a similar mindset & workflow within WooThemes.
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Don't Be Defensive, But Defend Your Livelihood
There are things that I will never compromise on or apologize for; defending the livelihoods of all the stakeholders (directly or indirectly influenced by Woo) is one of those.
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The Challenge of Remote Working
Two-thirds of the WooTeam is based remotely. My co-founders & I worked together on WooThemes for 16 months before we met in person for the first time. I truly believe that it's been an integral part of WooThemes to trust in people.