I have lived and breathed "software for ecommerce" for the last 14 years. First in co-founding WooThemes/WooCommerce (acquired by Automattic) and then founding Conversio (acquired by Campaign Monitor). Today, I'm building in the space again with my new gig, Cogsy.
Ecommerce continues to grow wildly and there are so many new tools and solutions that will be built for modern retail brands. I want to invest in and support the next wave of founders that will push ecommerce even further forward.
A rising tide lifts all boats and I'd love to find like-minded, passionate people with whom I can co-invest. No minimums are required and I'll be optimising to co-invest individuals that add value, learning & deal flow.
My investment decisions skew towards the following preferences:
In addition to investing in ecommerce enablement SaaS, I've also grown my investment portfolio of DTC brands to further my learning by garnering insights from both sides of the detail (software providers and DTC founders/operators):