Rules

I was writing my second post for the day just now.

For a split second when I was done, I considered not publishing it today and instead schedule it for tomorrow. (Or worse, just keep it in the backlog for a rainy day.)

Somewhere along the way, I had internalised the supposed* content marketing best practice: picking a consistent publishing cadence and sticking to it.

Something about creating expectations with your audience and then delivering on them. Blah, blah.

In being free, I quickly asked, "Who made this a rule for my blog?"

Unless I had made the rule (which I had not), the only obvious thing to do was hit publish immediately, which I did.

And I'll double down on that by publishing this post as soon as it's done.

*I say supposed not because I think it's bad advice or that it wouldn't work. But it's unchallenged and invalidated within the context to which I almost applied it.

h/t to Andy Hawthorne.

I stumbled upon his blog this morning and read a few of his blog posts.

I noticed his haphazard writing cadence, which undoubtedly influenced my awareness to say, "f*ck it" in publishing my post.

Andy's writing cadence emboldened me; maybe his way is a better rule for me to live and write by.

Maybe this wasn't Andy's intention when he wrote "What's The Point Of Blogging?" but this resonated with me:

That's what makes blogs valuable. Not because they're definitive. But because they start conversations.

In this case, it wasn't a single blog post, but the very way in which he was blogging that has sparked me to add to the conversation.