A year ago, we optimised for one thing (our "One Metric That Matters"): send as many receipts as possible. We believed that if we could do that and grow that one metric, the rest would "fall into place."
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Category
business development
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Do Not Fuck This Up
We all make mistakes and our journeys are imperfect, which means that merely avoiding fucking up (badly) is sometimes the path to success.
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The Three Small Changes That Created 81% More Active Users
One of the biggest challenges we've had at Receiptful has been to get our users to switch their receipts to Live Mode.
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That Moment the Dots Connect
PublicBeta - as it is - today is an infant; one without manners or the ability to string more than 3 coherent words together in an sentence. If you meet this infant for the first time, you probably won't have the best, first impression.
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How Do I Know This Is a Good Idea?
I'm sure that you have had this exact question (about your current project/pursuit/startup) as I have had: "Is this really a good idea?"