This is a long journey and it's okay to start out slower. What likely matters more is how we progress along the journey and how we ultimately end it.
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SaaS founder
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Having a Softer Focus
When I left WooThemes, one of my goals was that I wanted to create a SaaS company, because I wanted to have the challenge of hacking the recurring revenue growth curve.
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Moonshots in Hindsight
A year ago, we optimised for one thing (our "One Metric That Matters"): send as many receipts as possible. We believed that if we could do that and grow that one metric, the rest would "fall into place."