I just had an epiphany of sorts…

With regards to the financials of your startup, there are only two things that really matters: money that comes into your company & the money that goes out. There’s no need to waste time & energy in an in-depth analysis of your finances (most of the time), as it is really simple to track these two metrics.**

So optimizing your company would mean that you spend as little money as possible to continue generating as much revenue as possible. Simple.

** I’m a fully qualified management accountant.

Enjoyed this post, as it describes closely how I see myself as well in terms of loving startup life so much that I’m keen to do new, cool stuff going forward. For now though, I’m ecstatic at the journey that WooThemes is affording me! :)

For how many of you is this quote true?