I've been lucky in that the mistakes I've made have been relatively insignificant compared to the success I've had. WooThemes today represents a big part of the net difference between my mistakes and success.
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Category
woothemes
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Don't Be Defensive, But Defend Your Livelihood
There are things that I will never compromise on or apologize for; defending the livelihoods of all the stakeholders (directly or indirectly influenced by Woo) is one of those.
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The Challenge of Remote Working
Two-thirds of the WooTeam is based remotely. My co-founders & I worked together on WooThemes for 16 months before we met in person for the first time. I truly believe that it's been an integral part of WooThemes to trust in people.
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Promotional Leniency
If you purchased something for $100 last week, you did so because you believed that it was worth $100 to you. If it wasn't, you would not have spent the money.
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Unanticipated & Unexpected
I'm quite anal & controlling about many things in my business and as such, I try to influence most of our activities (sometimes over-doing that too). So when things are going well, I want the credit.