Category

wordpress

hipmunk
Premium

The Copycat Stagnation

The WordPress ecosystem is rife with copycats and we're severely lacking a couple of unique ideas. Due to the popularity of WordPress and the obvious success that designers / developers and businesses have experienced in recent years, many more are flocking to the platform to make a quick buck. Which would've been absolutely fantastic for all those involved, except that these newcomers are not bringing much newness to the table.

In every industry where businesses have experienced significant success, you'll find a lot of "late-adopters" trying to get in on the gold rush. I believe that WordPress is still in its infancy as a ecosystem and as a result I think its a very viable decision for a newcomer to try enter the industry.

The supposed gold rush is most definitely not over and whilst the established players will continue to reap the rewards of being first movers, there is still space for newcomers to make a name for themselves. Yes, it is becoming harder and harder for a newcomer to gain traction when starting out, but it is most definitely still possible.

My problem is that none of these newcomers are bringing any new ideas to the table; instead they have preferred a strategy of emulating the success of the bigger players in the industry. At WooThemes we've often been amused at the varying attempts of newcomers to copy our brand / model / product strategy and yet we're still to be knocked of our perch. I don't say that in an arrogant way, but there's no way that Theme Company A can be as good a WooThemes as WooThemes itself will be. Uniqueness would've however served them much, much better.

To explain this in a non-WordPress context, I love the strategy that the so-hot-right-now flight search engine, Hipmunk, have taken since launch. When they launched, there were many similar services out there, yet they pulled the proverbial rabbit from a hat in tackling a known problem in a very unique way. They Hipmunk'd a whole industry as a result.

I think the whole WordPress community can do with more Hipmunking and less copying.

At WooThemes we've certainly tried to be first movers in a few spaces. Two of these that stand out (to me) are our contribution to the WordPress core with Menu's and all the work we've done to create Tumblr-like functionality in WordPress (which has been a bit of a passion project for me personally).

Another WordPress business that I think has achieved a similar level of first-moving uniqueness is Gravity Forms, which has truly revolutionized any kind of form in WordPress and become a must-have plugin for 99% of new WordPress installations. In a similar way, the "plugin + hosted service" model implemented by VaultPress or ScribeSEO is to be lauded for doing things differently (and being great at what they do of course).

These are the kinda ideas that I believe will add value to the ecosystem and continue to be a driver of innovation in the community. Copycats on the other hand simply dilute the offerings available, which in turn just makes the initial (purchasing) decision that much harder for inexperienced users.

wordpress
Premium

Platform Agnostic

I've used a couple of CMS platforms in my life and I think that they are all great in their own way. Heck, I've even tried to build a business supporting multiple platforms.

I believe that the platform doesn't really matter and that every user should pick not the most popular platform, but the one that they feel most comfortable with and suits their needs best. Simple.

For my own projects... I'm happy to consider any platform as long as it's WordPress. :)

blog
Premium

Tumblr -> WordPress

As most of you know, I made the switch from WordPress to Tumblr and then back to WordPress last year. The second migration back to WordPress being a relatively painful & manual-date-entry experience. If I had waited a couple of months, that would've been so much easier...

WooThemes launched our brand new Tumblr2WP tool last week, which basically exports any Tumblr account to WordPress and makes it immediately compatible with WooThemes' tumblog themes, as well as Express.app. Sweet. Heck, we even made it onto Mashable.

With more than 250 Tumblr accounts already exported since launch on Friday, I'd think that there's quite a few people that wants to marry the flexibility of WP with the awesome publishing experience that Tumblr has popularized in the last year or so. And this is exactly what we've been trying to create and enable at WooThemes: we wanted to replicate as much of the great functionality that has made Tumblr popular on our preferred platform (WordPress) and then give you the opportunity to decide which of these platforms you wanted to use.

If you haven't yet and have a Tumblr blog at present, have a look at the new tool and consider a switch...

design
Premium

Crash Test (Woo) Dummy

You'll see that this is the 3rd design that I'm featuring here in the last couple of weeks and it's only significant, because they've all been WooThemes (currently running Crisp).


I fully intend on having the Radiiate team create something custom & awesome for me, but until some capacity is freed up for that, I'm playing with a bunch of WooThemes instead. The whole experience has been great (considering that I'm running an unmodified version of Crisp and didn't have to touch the code once) and very valuable in putting myself in the shoes of our users.

It's not often that I get to experience the thrills and frustrations that our users have to work through.

During the experimentation period, I'm sure you'll bear with me. :)

tumblr
Premium

Back on WordPress

The Tumblr experiment is over & I'm officially back on WordPress. Heck, I couldn't be the co-founder of one of the largest WordPress theming companies online & not take advantage of all the cool stuff we've been building lately...

This is my new setup:

  • WordPress (exported my data via this tool, which WooThemes will probably look to improve soon);
  • An unmodified version of the magnificent Canvas (soon to be replaced with a custom-designed child theme);
  • Support for the WooTumblog plugin, which is integrated with Canvas; and
  • Mobile publishing via our new iPhone application, Express.

Why did I do this now? Well, our WordPress work in the last couple of months evolved and progressed to such an extent that most of the benefits of initially experimenting with Tumblr finally evaporated (in the sense that I could get the same features on WordPress and own my own data). So moving back to WordPress and thoroughly giving our own work a kick of the tires, seemed like a logical and much more flexible choice.

You can thus take this move as a signal of my and our intent in the microblogging space and you should expect WooThemes to cause a few ripples in this regard in the next couple of months.

Watch this space.

[box type="note"]There's a lot still to happen here and this is just the very first phase of the migration back to WordPress. So bear with me whilst I customize & improve everything again...[/box]

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