Most markets that you can enter right now, are already quite saturated and you're likely to face existing competition. Due to the very low barrier to entry to build a new SaaS/web /mobile app, you'll also find that the competition's offering is mostly the same as your solution.
In business, you'll often find references to risk & reward and how those two things are intertwined: the greater the risk, the greater the (potential) reward.
In the last year, I've been lucky to pinpoint my true passion in life (professionally at least): I love helping other entrepreneurs.
The experience of how prioritization lead to immense benefits in my personal life prompted me to look at how we could implement a similar mindset & workflow within WooThemes.
There are things that I will never compromise on or apologize for; defending the livelihoods of all the stakeholders (directly or indirectly influenced by Woo) is one of those.