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Adii Pienaar

Family man, seeker and learner. 3X Founder: Cogsy + Conversio (acq by Campaign Monitor) + WooCommerce (acq by Automattic). Ex-Rockstar.

Entrepreneurship is "boring"

Being an entrepreneur, I've really had an exhilarating ride until now. And I don't expect that to end any time soon...

I do however agree with Eric full-heartedly when he says that entrepreneurship isn't quite as glamourous as it is sometimes made out to be. Heck, most days at the office are a tough slog, instead of a comfortable cruise. Having to make tough decisions daily requires a kind of focus and energy that is tedious, meticulous and not just adrenaline-driven.

True entrepreneurs will find the "fun" in these tasks at hand and for those pure souls, the entrepreneurial rollercoaster will always be exhilarating. But to deny that it requires a bucket load of tedious inputs would be ignorance of the highest degree.

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