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Adii Pienaar

Family man, seeker and learner. Revealing my inner-poet. 2X Founder: Conversio (acquired by Campaign Monitor) + WooCommerce (acquired by Automattic. Ex-Rockstar.

Magical Expression

My wife and I gave our son, Adii Jr, a trophy this week while on our quarterly date night.

We told him that we're giving him this trophy for being a gentleman, for all the good that is in his heart and for working and trying hard at school. We also specifically excluded any material achievement from our assessment.

After dinner, making sure we closed the loop, we asked him why he had received this trophy. His answer: "Because of my magic."

The concept of magic is something that has been very prevalent in my thoughts and conversations. It's also something that I speak to Adii Jr about often.

Magic is why we invited him to watch Bohemian Rhapsody with us. Because Freddie Mercury was weird by all average, societal accounts. But he was fucking magical. And I'd rather have my boys be inspired to live a life of magical weirdness than conform to unquestioned norms.

And so this idea that we all have our unique brand of magic was born and something which our family reminds ourselves of as often as we can.

Finding one’s magic
Is sometimes like finding a needle in a haystack
Until you realise that all of it is you
And you are already magical

I recently did another interview with Andrew for Mixergy, where the topic of expression and expressing myself came up.

The thing about how my mind works as an entrepreneur and maker is that I'm unwilling to just follow someone else's blueprint to success.

I know there are many things I should've done differently with Conversio for example, that would've helped us grow faster / more. I wasn't willing to do those things or copy blueprints verbatim.

Instead I believe that whatever I put out there into the world should at least be partly about my magic and my expression of self.

The game of both life and business has rules. And I'm happy to play within that framework. Our truth is being ourselves though and part of the fun is not knowing what the exact outcome will be.

Otherwise we're literally on a fucking conveyor belt.

Even if that belt dropped me off in my own version of Scrooge McDuck's money vault, I'd rather still be my magical self.

And when we're all expressing our unique magic, I think we're a better, more connected, more diverse community.

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My wife and I gave our son, Adii Jr, a trophy this week while on our quarterly date night.⠀ ⠀ We told him that we're giving him this trophy for being a gentleman, for all the good that is in his heart and for working and trying hard at school. We also specifically excluded any material achievement from our assessment.⠀ ⠀ After dinner, making sure we closed the loop, we asked him why he had received this trophy. His answer: "Because of my magic."⠀ ⠀ The concept of magic is something that has been very prevalent in my thoughts and conversations. It's also something that I speak to Adii Jr about often.⠀ ⠀ Magic is why we invited him to watch Bohemian Rhapsody with us. Because Freddie Mercury was weird by all average, societal accounts. But he was fucking magical. And I'd rather have my boys be inspired to live a life of magical weirdness than conform to unquestioned norms.⠀ ⠀ And so this idea that we all have our unique brand of magic was born and something which our family reminds ourselves of as often as we can.⠀ ⠀ (Full post on my blog. Link in my bio.)

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