Every time I get to sign off on an e-mail using ‘Adii’, I value that as an exercise of personal branding. The more prominent I can make my own brand and the wider the audience that gets exposed to the brand / word ‘Adii’, the more valuable my personal brand becomes.

Not trying to be narcissistic, but to an extent my personal brand is the most sustainable business plan I have at this stage.

Building a brand takes a lot of time, energy and most importantly - constant innovation. I’ve probably “reinvented” myself more than once in the past 2 years, but only because I had to tweak what I was doing and how others were seeing perceiving me.

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