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Adii Pienaar

Family man, seeker and learner. 3X Founder: Cogsy + Conversio (acq by Campaign Monitor) + WooCommerce (acq by Automattic). Ex-Rockstar.

Personal (E-mail) Branding

Every time I get to sign off on an e-mail using ‘Adii’, I value that as an exercise of personal branding. The more prominent I can make my own brand and the wider the audience that gets exposed to the brand / word ‘Adii’, the more valuable my personal brand becomes.

Not trying to be narcissistic, but to an extent my personal brand is the most sustainable business plan I have at this stage.

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