The most difficult time to support customers is when everything (your startup, product and team) is new.
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Category
customer service
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Bullshit Terms
I'm sure you've been in a similar situation as a customer before: Terms & Conditions are used to disguise an incredibly bad customer experience.
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The Greatest Startup Hack: Give Your Customers Exactly What They Want
It is really difficult to solve some of your customers' problems because sometimes the solution becomes a problem for your company.
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Can You Deliver On Your Brand's Promises?
If someone heard that you were a great company to work with (and decides to use your product/service/app because of that) and they then experience the exact opposite, it's not only a neutral outcome. Instead, that customer has an exponentially bad experience.
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Your Competitors Are Making It Easy For You
In an age, where every Tom, Dick & Harry is saying that their companies are offering their customers good service, I'm surprised to see customers with so many scars relating to previous experiences.