Where the bootstrapper tells you to raise some capital.
Premium
Where the bootstrapper tells you to raise some capital.
A year ago, we optimised for one thing (our "One Metric That Matters"): send as many receipts as possible. We believed that if we could do that and grow that one metric, the rest would "fall into place."
Raising venture capital wasn’t part of the initial plan for Receiptful. In fact, everything I did initially was 100% geared towards building a bootstrapped, self-funded product and startup.
The most difficult time to support customers is when everything (your startup, product and team) is new.
One of the biggest challenges we've had at Receiptful has been to get our users to switch their receipts to Live Mode.