You're reading the blog of

Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Avoid Trends & Groupthinking

Maybe if we did more of that, less of this would happen.

I believe that the recent attention that startups, angel investing & crowdfunding (Kickstarting?) have received has been fantastic for entrepreneurs worldwide. This attention highlighted the opportunities that does exist and the gaps that entrepreneurs could plug, which in turn has seen more entrepreneurs coming to the fore.

But maybe we got swept up in all of that romanticism about raising money, failure & pivoting along the way? Maybe we've lost focus on the things that are really important when building a business?

Join 3,000+ rockstars who get my best content directly in their inbox: