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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

In Flux

Celebrating the birth of my son, obviously hasn't brought enough "newness" to my life lately with a bunch of exciting things happening elsewhere too. Heck, when it rains it pours.

One of my ambitions this year has been to step up my angel investing activities and literally just get a couple of toes into the water; mostly to learn and just expose myself to more startups (preferably in various industries). In addition to this - and acknowledging that my investment budget is still very limited - I decided to find startups where I could offer value as an advisor (something which I'm also publicly advertising here).

On both these fronts, I have some exciting news to share and would like to introduce you to three new startups that I'm involved in... 

Dress Rush

I was first introduced to Dress Rush a couple of weeks ago when I saw their amazingly designed investor pitch deck. From the very first moment I interacted with the brand, business & ideas, I knew that I wanted to be involved. I subsequently reached out to the team and a couple of weeks later (having been made to jump through hoops to get funds transferred internationally), I'm now officially an investor in Dress Rush.

Two things make me specifically proud about this: 1) Jeanne & I made this investment together, as she was just as keen - if not more keen - to get in on this action; and 2) I get to experience a whole different industry and business model.

Having also got married a little more than a year ago myself, I could've most definitely used something similar to Dress Rush. I bet I would've saved a lot of time and even more money.

Buffer

I've been using Buffer for a couple of months now and have actually been an early user since the first time I stumbled onto Joel Gascoigne's, one of the co-founder, blog. Having found Buffer to be incredibly valuable to my own workflow and online activities, I'm honoured to be joining their team as an advisor.

I love the idea behind Buffer and I see them going from strength to strength.

PressTrends

PressTrends is a little closer to home and is already something we're trying out at WooThemes. Considering how big the WordPress ecosystem has become and how many people are buying themes, I believe PressTrends fills a massive gap for developers in giving them crucial data & analytics to fuel proper, data-driven decision-making.

I'm advising the PressTrends team and even though these are early days, they've already laid the platform of a very exciting business. These guys will be adding a very valuable component to the WordPress ecosystem.

And in addition to all of this, I might be working on a little side-project of my own that should see the light in Q1 2012. All I'll say for now is that the project was one of the ideas that remained after Radiiate was closed down earlier this year.

Finally, if you wanted to get in touch with me on any of these fronts, feel free to have a look at my AngelList profile or my startup services.

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