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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

The Value of Customer Testimonials

Everyone knows that word-of-mouth marketing represents a significant competitive & business value. Such is this value that word-of-mouth & viral marketing has almost become an exact science in recent years.

Customer testimonials forms a big part of such a marketing strategy and this evidenced by almost every online product / service's homepage where you'll see a fair share of customer testimonials.

So when I read a recent case study & testimonial from a WooThemes customers, it just this home to me again: you really can't buy anything else that represents similar marketing value.

That case study just communicates so many great things about WooThemes: passion & love for the product(s), the flexibility of the product(s), the maturity of the product(s) (which allows the customer to use it for a big, commercial project) etc. Not even the best marketer in the world could conceptualize a campaign that communicates those values as efficiently & authentically as that customer testimonial.

So how are you enabling and empowering your customers to write a similar testimonial about your company and products / services?

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