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Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

What's the value of an idea?

Not much apparently.

Consider some of these trends:

In principle I agree that execution is ultimately keen for any idea. A shitty idea with brilliant execution > a brilliant idea with shitty execution. Always. But that perception does devalue a good idea and ultimately the effort & brilliance required to make a shitty idea work, makes for a much riskier journey.

Given how easy it is to "have an idea" and get funding for that idea these days, I fear that too little emphasis is being placed on the value of the foresight that a true visionary offers when they have a really great idea.

Good ideas will also be a viable business. If you can generate good ideas, you'll always find yourself there or thereabouts.

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