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Adii Pienaar

Now working on Conversio. Co-Founder of WooThemes. Author of Brandiing. Family guy. Ex-Rockstar.

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You're reading the blog of

Adii Pienaar

Now working on Receiptful. Co-Founder & ex-CEO of WooThemes. Author of Brandiing. New Dad. Ex-Rockstar.

Jul 2010

Proudly South African

Really proud of my country! :)

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About Adii

I'm an entrepreneur and I learn through making (new) mistakes. I tend to write mostly about those mistakes on this blog.

I previously co-founded WooThemes (exited 2013) and am currently figuring out the next thing. I'm also a husband, dad and a believer that my ongoing pursuit for balance will end well.

Books I've Written

Brandiing

Your guide to creating profitable, sustainable and awesome brands

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The Roller Coaster Life

Being a founder is an unhealthy pursuit at times. Startups are a full-contact sport.

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Need business advice?

Call Me On Clarity