When I have been still in the last couple of weeks, I've never heard the thoughts, ideas and questions louder. I have never been more curious about what could be next and felt more ambitious to reveal more of my truth in this universe.
You likely found me during phases of bravado when building WooThemes / WooCommerce or now Conversio.
Where the bootstrapper tells you to raise some capital.
We rebranded and relaunched Receiptful as Conversio. This was ultimately a project that represented our own evolution and what we had learnt about ourselves in the last 2 years since we first launched.
A year ago, we optimised for one thing (our "One Metric That Matters"): send as many receipts as possible. We believed that if we could do that and grow that one metric, the rest would "fall into place."