Designing The Cogsy Brand

Why I prioritised creating a brand before many other important tasks.

Picking an idea

Whilst ideas are a "dime a dozen", I considered all ideas with a framework and set requirements before settling on Cogsy.

Doing this again and considering various paths

Before I decided on building another SaaS business (and settling on the idea of Cogsy), I considered alternative paths of what to do next. This included being an author/speaker, starting an investment fund and coaching/consulting.

Why I'm building in public

I'm building Cogsy in public and sharing behind-the-scenes insights and context to shine the light on how a new startup interplays with that thing we call life.