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Pressing pause on a startup is the hardest thing I've ever done.

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Tweets like this makes everything so much more worthwhile. :)


WooThemes is a predominately B2B business. We sell products to people that use them in their own businesses or for their personal projects; most of which has a direct or indirect focus on generating a financial return of some kind. So whilst we have a pretty diverse customer base, they

Sam Brown on Competition

Having never been overly worried about the competition, I absolutely love the ideas behind Endorse and I salute Sam + Mike for creating something really cool. I think that it takes big balls to be able to recommend similarly talented people to yourself and I also think that this is an

Optimization vs Creation

Mmmm… Had to re-read this a few times before it started to make some sense - to me anyway. Recently we’ve (Woo) been *very* busy trying to figure out how we can streamline our business, increase value for our users and as a result we have probably

Ambition is hard work

Ambition & hard work goes hand-in-hand. One of the main reasons for my success thus far (and also for WooThemes), is the fact that we’ve never been afraid to work hard. Anyone disagree?