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Idealistic Check-in

With last week’s reboot of Project 52 - which I had been participating in (by publishing at least one blog post per week since 1 January 2010) - I wanted to have a look book at the ideals that I set myself at the beginning of the year.

First time here? Start with the hits:


Pressing pause on a startup is the hardest thing I've ever done.

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Life Alignment

In recent months - especially since the beginning of the year - I’ve found that the more I align my passions & the things that generally makes me happy in my life, the more I tend to be productive, inspired, motivated & just content. Now this probably seems

First to Market

In the extremely agile online world, there seems to be a premium placed on getting to market first with a new feature or product. But I’d like to contest the viability and probably the suitability of that premium, since I don’t believe that it’s

Pulling The Plug on Bad Customers

The title to this post probably sounds a little cynical, considering the well-travelled business mantra that “the customer is always right”, but I’d really like to challenge that point of view in the business environment. As a company grows, the user- / customer-base normally grows as well

Educate; Then Market

“If you’re customers (existing or prospective) do not understand what you are telling them; everything you say will purely be marketing speak.” I wrote that bit down recently as I was contemplating additions & tweaks to WooThemes and realized that as marketers we have an integral

Building Empires

Most entrepreneurs seem to be keen to develop & establish their brands as umbrella’s for a whole business empire, in that they grow the company both horizontally & vertically. Whilst this may not be on every startup’s radar, the more established a business becomes, the bigger

Too Fancy

I’ve been shopping around for bigger office space (since both WooThemes and Radiiate has been growing immensely) in the last couple of days, when I came to a realization that I was trying to be too fancy here. See, when I started out (with Premium News Themes, which

Switching to Tumblr

I’ve been enjoying my tumbling content on here ever since I switched to this design (which is built on a standalone install of WordPress) late last year. To be honest though, considering that I was situated alone on my own island, my tumblog content was never gonna have